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Wednesday 28 November 2018
How to Use Facebook Ads For Your Website

How to Use Facebook Ads For Your Website

Nowadays the use of social media not only for communicating with other people all around the world, but also to earn money by promoting or monetizing products. One of the social media that has an advertisement feature is Facebook. Facebook advertisement is purchased on an auction basis, the advertisers will get pay based on either impressions, clicks, and actions. You can find different ad formats that offered on Facebook.

You can publish or even create all types of ads that offered through a certified ads API developer or Facebook’s self-service. A certified ads API developer will help you in managing your Facebook advertising if you need a more comprehensive tool. The ads will deliver all across Facebook and some formats are shown in the Facebook news feed.
If you interested to use ads feature on Facebook, here some steps on how to use Facebook ads. Let’s check this one out.

How to Use Facebook Ads

  1. Set some goals for your page
It’s important to think what you’re aiming to achieve and the reason why you’re advertising before you create any adverts. Setting a few goals for the future of your ads and it can also measure the success of your page. For example, in the first month, you could set a goal of 100 downloads if you want to increase download of your app through Facebook Ads.
For your Facebook Ads campaign, the goals will help you to choose the correct objective. The goals could generate new leads, increase the attendance at my event, increase traffic to my website from Facebook, boost engagement for our Facebook page and increase the reach of our content on Facebook.
  1. Go to Facebook Ads Manager
Step two of how to use Facebook Ads is you can head over to Facebook Ads Manager, which Facebook campaigns run through it. You can access http://facebook.com/ads/ or by selecting “Manage Ads” menu on your Facebook account. You can also click any of the CTAs on the Facebook page. You can navigate with the menu on the left-hand side once you’re into the Facebook Ads Manager. If you want to get started with your first ad, just click the green button which in the top-right corner of the page.
  1. Choose your objective
The next step of how to use Facebook Ads is choosing your objective. These objectives are important for your campaign. Facebook has many different ways of approaching ad campaign and its benefits. There are three categories such as awareness, consideration, and conversion. After selected the marketing objective, you will be asked about your campaign name.
  1. Customizing the audience and budget
The target audience is important for the success of your ads campaigns on Facebook. You can customized the audience based on the location (like country, state, zip code, city, and address), languages, gender, age, behaviors (like purchase behavior), connections (choose to show the add to all people on Facebook), and interests (like person’s interest, the pages they’ve like, activity, and related topics. There is also a Connections setting which help you to choose advanced targeting.
After selecting the target audience, you need to choose how much budget you’d like to spend on your ad. It’s important to remember the maximum amount of money when you set a budget. There are two types of budget you can choose, such as Daily or Lifetime. A daily budget is like the average amount of money that you will spend every day. Also, a lifetime budget is the maximum money that you will spend on your advert set during the lifetime.
  1. Create your own advert
It’s time to show your creativity by choosing the images o video headline, body text and the location of your ad will be displayed. If you choose text, you will get 90 characters to share a short message along with the images or video on Facebook. Here you can use an existing post that has been shared on the Facebook page. Choose which page you want to select a post or pick the post from to use it as your advert.
You can also create a new advert that started with a blank canvas. So, you should select the format you want two use for your ads. Facebook offered 5 types of formats for your adverts, such as the carousel, single video, single image, canvas, and slideshow.
  1. Select your ad placement
The last step on how to use Facebook Ads is to select your ad placement. Advert placement is an important thing to choose because it will be shown locations of your Ads. Your adverts may appear in Facebook’s Newsfeed, mobile News feed, and right column. The ads that you’ve created to appear on Instagram.
You may use the default placement that recommended by Facebook for the objective you choose. It can enable Facebook to optimize your ads placements in order to get possible results at coverage cost.
That’s all about how to use Facebook Ads, hope that the information will be useful and helpful for us.
How to Promote a Product Using Social Media

How to Promote a Product Using Social Media


Are you an owner of online commerce or only a seller of products? Nowadays social media becomes a popular and easy thing to promote your product. It will be a definite way of reaching out to the potential and existing buyers in the shortest possible time and at least cost.
Most people around the world using social media such as Facebook, Twitter, LinkedIn, Instagram and etc. It is important to include these communities in promoting a product or other business. The number of people that you can reach by social media is so huge, so it will give a big impact to your business and increase the sales.
Using social media or social networking is cheaper than the traditional marketing and also other advertising methods, such as put the products in newspaper, magazine or even television. Promoting the product using social media by determining where your customers and potential customers are, then also to get your product visible on that websites.
So, how to promote a product using social media? Just check and read clearly the information below.
How to Promote a Product Using Social Media
  1. Target the Social Media Where You Want to Promote the Product
The first thing on how to promote a product using social media is targetting the social media where you want to promote the product. You have to know most of your customers are using what kind of social media. Most people might be using Facebook, Twitter, Instagram or LinkedIn. Then, you have to consider other social networking like Tumblr and Pinterest that are growing.
  1. Make your Goal
Secondly, you should make or establish your goal on How to Promote a Product Using Social Media. If you want to promote a product, make sure that you do it specifically about what else you want to do, you can do it to sell more products, attracting return customers or gaining new customers for increasing the sales.
  1. Set Up a Facebook Page
The next steps how to promote a product using social media is by setting up a Facebook page. It’s better for you to have your own page, where people can like it, share it, comment or even leave the honest reviews. It can be the best promotion, because most people can link to your website.
The Facebook page will encourage people to like your product page, offer incentives such as coupons and also much discounts. So, other people can join the community and make it growing higher.
  1. Create a Twitter Account
Most people do not always use Facebook as their social media, so creating a twitter account to promote your product is a must. You can promote the product with 140 characters to talk about it by attracting the followers. Make sure that you follow people, brands and companies that might be interested in your product or business. The more people you follow, then also the more followers you have a chance of attracting too. So, follow everyone to develop your business.
  1. Use LinkedIn
You can use LinkedIn if your product is relevant to businesses and also professionals. This social media predominantly used by professionals and also business people, so you can set up a group in it for your product and reach out to people you could serve. You can post the reviews and updates regularly. If your product doesn’t sell in the business world niche, so you can skip it.
  1. Use Blog to Promote your Product
Do you have a blog? You can use your own blog to write the details of the product you sell, the benefits and also the popularity of your product. You have to encourage the people to share your posts and share them on their social media, such as Facebook, Twitter, Instagram or etc.
  1. Put Together a YouTube Video
Most people in the world watch billions of YouTube videos every day, so it will be the best of social media to promote your products. Make a video or slideshow of your product, give the details and also benefits. Make it viral, so it gets forwarded and viewed by many different people around the world.
  1. Join other Social Media or Social Networking Communities
You can explore yourself by joining the other social media or social networking communities, such as Tumblr, Pinterest or even Google Plus. You can ask your customers about some questions, like where they like to go online. You can do it by taking a poll on the Facebook page or ask for leaving comments on your blog. It can give you so many ideas.

Then, the most effective way of promoting through social media or social networking sites is to appoint social media marketers. The social media marketers have trained professionals in doing social media marketing against a charge, which as they are aware of the current trends and possibilities in social media.

That’s all the information about how to promote a product using social media that you have to know. So, now you don’t need much efforts to promote your product right? Hope it will be useful for us.
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